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Facebook, a la caza de Orkut en Brasil

23 febrero 2011 - 18:11 - Autor:

Brasil es uno de los pocos mercados que se le resiste a Facebook. En el país carioca, la red social favorita es Orkut, la web de Google que curiosamente ha tenido un especial éxito en Sudamérica mientras que en Europa y Estados Unidos ha tenido siempre una presencia nula o escasa.

Facebook no quiere dejar escapar un mercado tan grande y activo en redes sociales como el brasileño y se ha puesto a pisar el acelerador.

La compañía de Zuckerberg ha hecho uno de esos fichajes que delatan sus intenciones de avanzar en este mercado al contratar al principal responsable de Google en Latinoamérica, Alexandre Hohagen, que ocupaba el cargo de vicepresidente de ventas, abrió las oficinas de Google en Latinoaméricoa y ejerció de director general en Brasil.

Actualmente, Brasil representa para Facebook el mercado de decimosexto por número de usuarios , según los últimos datos oficiales que apuntan a que acumula unos 9,5 millones cuentas.

Facebook está creciendo con buen ritmo en Brasil y, de hecho, su distancia respecto a Orkut es cada vez menor. Los últimos datos de Comscore, según explica The New York Times, es que Orkut tiene un tráfico mensual de 32,7 millones de usuarios, y Facebook tan sólo 12,4 millones.

La diferencias es de 3 usuarios a uno, pero hace tan sólo un año, Orkut captaba una audiencia siete veces mayor.

Facebook tiene mucho por trabajo por delante para lograr ser la plataforma social número uno en Brasil, pero parece que ha decidido tomarse este mercado muy en serio.


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