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Los lazos rosas llenan Facebook contra el cáncer de mama

19 octubre 2011 - 19:07 - Autor:

Los usuarios de Facebook llevan todo el día intercambiando en sus muros grandes lazos rosas como símbolo de solidaridad en la lucha contra el cáncer de mama, que celebra su día internacional.

El objetivo de este día es sensibilizar a la población sobre esta enfermedad, que resulta curable en la gran mayoría de los casos. La Asociación Española Contra el Cáncer ha querido resaltar la gran incidencia de este tipo de cáncer, que califica de curable, y la importancia de la prevención.

Una de cada ocho mujeres desarrollará cáncer de mama a lo largo de su vida, pero las mamografías periódicas y el avance de los tratamientos permiten tasas de curación del 90%.

Los lazos rosas se han intercalado con todo tipo de consejos y publicidades que animan a las las mujeres a tomar medidas preventivas, al mismo tiempo que se comparten consejos de cómo debe hacerse correctamente una autoexamen periódico.

Hay otro tipo de campaña, que también está teniendo divulgación en Facebook, que huye de la sensiblería del rosa y da una bófeta de crudeza mostrando fotos de mujeres que han sido operadas de este cáncer.

Es el caso de The Scart Project, cuyas fotos son realmente duras, para hacer ver que el cáncer de mama  no es un lazo rosa.

Con un enfoque más positivo o con un enfoque más crudo, Facebook ha sido hoy una herramienta para concienciar a la población sobre esta enfermedad, que se puede evitar con la debida prevención.



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