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Los datos sobre medios sociales que marcarán 2013, según Socialnomics

21 noviembre 2012 - 18:40 - Autor:

Facebook sería el tercer país más grande del mundo si se contabilizasen sus 1.000 millones de usuarios como habitantes. YouTube es el segundo motor de búsqueda más usado de Internet. El 20% de las búsquedas que se hacen en Google diariamente son búsquedas que no se habían hecho antes. El 92% de los niños menores de 2 años ya han dejado  un rastro en las redes sociales.

Estos son algunos de los datos que se desgrana la nueva edición de Socialnomics, el libro del gurú de los medios sociales Erik Qualman que cada año pone sobre la mesa las principales tendencias que están marcando Internet y su impacto en la sociedad.

Los medios sociales son ya la actividad número uno de Internet, nos recuerda Qualman. Es decir que antes entrábamos en la Red para buscar en Google o para acceder al correo electrónico, pero ahora nos conectamos primero para ver qué noticia han compartido nuestros contactos o qué foto han publicado.

Tanto es así, que una de las tendencias que se detecta en Socialnomics es el desplazamiento del uso del mail por las nuevas herramientas sociales. Ya hay universidades en Estados Unidos que han dejado de proveer direcciones de email  y usan las cuentas de redes sociales para mantener el contacto.

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Este hecho se cuenta en el vídeo promocional de la Revolución de los Medios Sociales, que reúne las cifras más impactantes del libro de Qualman.

Marketing y Empresas

Otra de las grandes conclusiones afecta directamente a las empresas a las que Erik Qualman pregunta directamente si están escuchando lo que se dice en de ellas en las redes tras plantear los siguientes datos:

El 53% de los usuarios de Twitter recomienda productos en sus tuits. El 90% de los consumidores confían en las recomendaciones personales y sólo un 14% confían en la publicidad, destaca el vídeo.

“El ROI en redes sociales es que tu negocio va a seguir existiendo en cinco años”, dice categórico Erik Qualman ante quienes insisten en plantear la presencia en redes sociales en términos puramente económicos.

Resumen de los datos:

  • Estos y otros muchos datos son los que se pueden en este vídeo, que quedan detallados a continuación:
  • Mil millones de usuarios en Facebook, el tercer país más grande del planeta
  • El 20% de las búsquedas de Google diarias son búsquedas que nunca se habían realizado antes
  • Los medios sociales se han convertido en la primera actividad de Internet
  • Una de cada cinco parejas se ha conocido online
  • Una de cada cinco divorcios culpa a Facebook
  • El anuncio del nuevo coche Explorer de Ford en Facebook generó más tráfico que el anuncio de televisión en la suporbowl
  • El 69% de los padres son amigos de sus hijos en las redes sociales
  • El 92% de los niños con menos de 2 años tienen una sombra digital.
  • Cada segundo se unen dos nuevos miembros a LinkedIn
  • Los juegos en las redes sociales ingresarán 6.000 millones de dólares en la compra de bienes virtuales. La gente que va al cine se gastará sólo 2.500 millones de dólares en bienes reales.
  • YouTube es el segundo buscador más importante del mundo
  • Si se editase la Wikipedia en papel tendría 2,25 millones de páginas
  • 95% de los usuarios de Pinterest son mujeres
  • En Egipto se han llamado a niños “Facebook” y “Twitter”


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