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Un tuitero cabreado #cierraElPaís como venganza a un editorial del diario

23 noviembre 2012 - 15:23 - Autor:

El cierre del diario El País ha concentrado la mayor parte de la conversación en Twitter durante toda esta mañana. El hashtag #cierraElPaís ha generado miles de mensajes: desde quienes se creían la falsa noticia a quienes lo usaban para hablar de la crisis del país (España)  y  quiénes han aprovechado para criticar al periódico que acaba de vivir un sonado ERE, que ha llevado a la calle a más de 120 periodistas.

Las críticas al presidente del grupo mediático José Luis Cebrián, a la forma en que se han realizado los despidos y sus condiciones vuelven a ser actualidad en la red microblogging.

 Pese a la notoriedad del hashtag #CierraElPaís, y la confusión y críticas generadas; desde las cuenta oficiales de El País no se ha hecho ningún tipo de desmentido o comentario al respecto.

El País se está mostrando muy cauteloso pues este hashtag es una respuesta a la reacción del diario contra un tuitero al que denunciaba en sus páginas por una broma similar.

El Origen

El tuitero en cuestión es Facu DíazT, a quien El País había dedicado un editorial por haber manipulado una imagen de la cuenta de Twitter del periódico, que hizo creer a la gente que el periódico de Prisa había anunciado  la muerte del Rey.

El País definía los actos de Facu DíazT como “una falsificación muy grave”; a lo que este tuitero ha contestado con un nuevo tuit en el que se enlaza con la imagen falsa de un supuesto mensaje de la cuenta de Twitter del diario Público en el que se anuncia el cierre de la edición impresa de El País.

 

Crisis de imagen
Este ataque va más allá del clásico grupo de trolls o usuarios molestos y faltones que critican de manera insistente a un blogger, un medio o marca. El hashtag #CierraElPais ha provocado lo que se puede considerar una crisis de comunicación y de imagen de marca, puesto que las críticas y bromas van más allá del insulto fácil, y tocan temas realmente delicados para el medio.

La reacción de El País, quizás, se haga notar en las próximas horas o en la edición impresa del periódico, pero esta vez y por el momento, se ha optado para ignorar a lo sucedido.

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