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El extraño triangulo Facebook-Apple-Google

29 noviembre 2012 - 12:24 - Autor:

La “co-ompetición” es el término con el que se definen las relaciones que mantienen las empresas que colaboran en el mismo grado en el que compiten.  Facebook mantiene este tipo de relación en varios terrenos pero la “co-ompetición” queda especialmente marcada respecto a Apple y Google.

Un ejemplo de cómo las tres empresas están creando un extraño triangulo de amores y odios se demuestra en las noticias de los últimos días. Primero se ha hecho público que Facebook está haciendo una campaña contra de los iPhones y a favor de Android entre sus empleados. En su sede se pueden ver los póster que desaconsejan el uso del móvil de Apple y recomiendan el sistema de Google.

Esta campaña resulta chocante puesto que se entiende que Facebook y Apple habían enterrado el hacha de guerra.  De hecho el nuevo iOs de Apple lleva integrado funcionalidades de Facebook, que previamente había ignorado a favor de Twitter; y Facebook rediseñó su aplicación para iPhone y iPad usando iOs, renunciando a otro lenguaje de programación.

Todas estas acciones se han entendido como un acercamiento entre las dos empresas, más cuando Apple ha señalado a Google, y en concreto a Android, como su principal rival.

Apple contra Android

El signo de este alejamiento se ha visto concretado en la eliminación del sistema de mapas de Google de sus iPhones que traían Gooogle Maps de serie en sus terminales hasta la última actualización de iOS, precisamente en la que se integraba con Facebook. Una decisión, por cierto, que no ha resultado muy acertada para Apple, pero esto ya es otra historia

Con este acercamiento a Apple, el hecho de que Facebook haga presión a favor de Android resulta especialmente chocante. Más aún cuando se conoce que la red social ha incluido el sistema de compra de canciones iTunes en su nueva tienda de regalos, que empezó a funcionar ayer en Estados Unidos.

Facebook ha mirado a Google siempre como su principal rival, a quien quiere desplazar como el sitio más usado de Internet, algo que ya ha logrado en términos del tiempo que le dedican los usuarios. Por eso parece raro que Facebook prefiera que los usuarios usen sus móviles, aunque a nivel de programación les resulte menos complicado.

Google contra Facebook

Para añadir más leña al fuego, Google ha desmarcado con unas declaraciones en las que  asegura que Facebook  es una red social del pasado, en la que la publicidad no funciona con eficacia, y donde el feed de actualizaciones está descontextualizado. Estas duras críticas de Bradley Horowitz, el director de Google+ en EE UU vienen a reforzarel enfrentamiento brutal de ambas compañías.

En Internet ser enemigo y al mismo tiempo amigo, amarse y odiarse o competir y necesitarse es tan compatible como muchas veces incomprensible. ¿Advenedizos? ¡No! Simplemente es una demostración de lo voluble y de los miles de matices que comprenden los mercados en los que se mueve el negocio de la tecnología.


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