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Instagram tendrá publicidad…y hace reaccionar a Twitter y Flickr

13 diciembre 2012 - 12:32 - Autor:

Instagram tendrá publicidad. Así lo asegura Business Insider tras entrevistar a Carolyn Everson, la vicepresidente de Marketing de Facebook quien ha venido a confirmar los miedos de los usuarios de la plataforma fotográfica que hasta ahora no tenía ningún tipo de publicidad.

Everson ha confirmado que Facebook está estudiando la manera de monetizar Instagram, pero no ha dado una fecha de cuándo se empezará a concretar esta estrategia.

“Hay muchas marcas que están usando actualmente Instagram para tratar de ver cómo seducir a sus seguidores”, dice Everson. “ Nosotros estamos decididos a trazar una estrategia de monetización. Cuando sucederá, no lo puedo comentar, pero va a pasar”, confirmaba la ejecutiva.

No se tienen más detalles de cómo Facebook  pretende “monetizar” las fotos de Instagram, ni sobre el modelo publicitario que pretende aplicar en esta red social que ya tiene unos 100 millones de usuarios en todo el mundo.

Pero los últimos datos muestran que Instagram tiene aún mucho potencial de crecimiento. ComScore ya afirmaba con sus datos de accesos móviles del pasado verano, que Instagram estaba batiendo a Twitter con una media de 7,3 millones usuarios activos al día frente los 6,9 de la red de microblogging en agosto.

Nuevas apps de Twitter y Flickr

De hecho, Twitter ya ha reaccionado a este enorme poder de atracción de las fotos de Instagram, que rememoran en gran parte a las Polaroids y las imágenes de los años 70 y 80, al  incorporar sus propios filtros fotográficos, anunciados ayer.

La revolución de Instagram es tal que hasta el tradicional Flickr ha reaccionado, y acaba de presentar su nueva aplicación de móvil que ha causado muy buenas impresiones entre la prensa. Forbes ha dicho que cree que es la mejor aplicación de fotografía del momento.

Instagram está siendo un revulsivo para todas las aplicaciones móviles.

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