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Facebook experimenta con el spam

21 diciembre 2012 - 14:43 - Autor:

Facebook acaba de anunciar un experimento que permite a los usuarios que paguen un dólar enviar mensajes directos a personas que no están entre sus contactos para que lleguen directamente a su buzón de entrada, sin ser considerado spam.

Esta iniciativa suena a un intento por parte de Facebook de hacer negocio con el correo comercial no solicitado, lo que no  parece que vaya a ser bien recibido entre los usuarios.

Hasta ahora Facebook siempre ha controlado y frenado las prácticas del envío de mensajes no deseados, pero este test abre una nueva perspectiva ante las comunicaciones comerciales dentro la red social.

“Imponer un coste financiero al remitente puede ser la forma más efectiva de desalentar la proliferación de los mensajes no deseados y al mismo tiempo facilitar la distribución de mensajes que son relevantes y prácticos”, explica Facebook en su comunicado oficial.

El ejemplo que pone Facebook resulta muy atractivo pues habla de una persona que conoce a otra en una conferencia y sin llegar a ser amigos en la red social acaba enviándole un mensaje para ofrecerle un empleo.

Un mensaje a la semana

El dólar pagado asegura que el mensaje acaba en el buzón de entrada y no en el de otros mensajes donde suelen acabar los correos de desconocidos en la actualidad.

Y para no levantar críticas y quejas de los usuarios, Facebook limitará el envío de mensajes pagados a uno a la semana y nunca podrán superar más de tres a al mes.

De momento se trata de un experimento que Facebook sólo ha habilitado en Estados Unidos y a un número muy limitado de usuarios. La compañía ha asegurado que no tiene planes inmediatos de implantar los mensajes pagados en Europa.

Facebook sigue así experimentando en su búsqueda de nuevas fuentes de ingresos, pero quizás acercarse tanto al spam, aunque sea muy suavizado, puede suponer un nuevo enfrentamiento con sus usuarios.



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