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Facebook crea saludos con fotos y vídeos efímeros en su aplicación Toque

26 diciembre 2012 - 17:53 - Autor:

Cualquiera que se haya conectado a Facebook desde su iPhone en los últimos días se habrá encontrado con la insistente publicidad de una nueva aplicación que dice:  Toque. Una manera rápida y divertida de saludar con vídeos, fotos y mensajes.

Facebook está animando a todos los usuarios a descargarse esta aplicación que, pese al nombre, nada tiene que ver con el antiguo “Poke” o Toque de sus primeros años que permitía enviar un zumbido a los amigos para ver si estaban online.

Este nuevo Toque tiene más de Whatsapp, aunque conserva la esencia de ser un saludo, un “¡ey, estoy aquí!”.  Toque es un sistema por el que puedes mandar saludos en forma de vídeo, fotos o texto, pero que no se almacenan y tienen una duración limitada en el tiempo. El usuario puede determinar  el saludo sólo se ve durante tres segundo o se prolonga tres minutos.

La única manera de que el saludo no se pierda en el ciberespacio es que el destinatario haga un pantallazo del “toque”; y si así lo hace, el remitente recibirá un mensaje para que tenga constancia de ello.

The New York Times asegura que el nuevo “Toque” es una versión de una aplicación que está triunfando entre los adolescentes estadounidenses, llamada Snapchat, que permite enviar estas efímeros mensajes o instantáneas a modo de saludo.

Competir con Whatsapp

Facebook está tratando de encontrar un hueco entre las aplicaciones de mensajería y chats móviles, que poco a poco están desplazando en gran medida a las redes sociales. Lo que antes se compartía en Facebook con los amigos ahora se hace vía Whatsapp y Facebook no quiere verse desplazado en el gran mercado móvil.

El Toque de Facebook por ahora no tiene demasiados usuarios, pese a la insistencia de Facebook al publicitarlo en su aplicación móvil. A modo de referencia, de los cerca de 500 amigos que cuenta la autora de este blog en su Facebook personal tan sólo cinco se han descargado la app.

De hecho, la versión para iOS en español cuenta con 28 reseñas y le han dado una calificación de tres sobre cinco estrellas.

Habrá que esperar para ver si Toque encuentra un lugar entre los usuarios móviles.



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