Saltar al contenido

« ver todos los blogs

José Mourinho: el narcisista corporativo que nunca llegará a ser Steve Jobs

6 enero 2013 - 17:26 - Autor: lainformacion.com

El libro de Adam Lashinsky sobre Apple y el legado de Steve Jobs, que hace poco ha aparecido en España, describe al creador de la empresa más admirada de Estados Unidos como un “narcisista corporativo”, capaz de ser también un líder carismático, empeñado en hacer lo que sea preciso para salir triunfante, sin importarle demasiado la opinión que de él tenga la gente, a excepción de sus incondicionales.
Una estrategia que remite entre sus más inmediatos precedentes al personaje de Walt Disney –y más contemporáneamente al hombre que rescató a esta empresa, Michael Eisner- pero que también es muy común a algunos creadores de empresas de tecnología que han alcanzado el éxito, como Larry Page o Mark Zuckerberg.
En cualquier caso, el retrato de Jobs se asemeja mucho al de José Mourinho, aunque con una diferencia fundamental: el entrenador portugués no ha sido el creador de su empresa ni es desde luego su máximo ejecutivo, aunque se aplique con tal denuedo que parezca lo contrario.
Al igual que Jobs, el luso trata también de explotar su marca personal. Y no es sólo el protagonista: es (o intenta ser) simplemente el “producto”. El plan de comunicación del Real Madrid no es el de la entidad sino el suyo personal. De ahí que pretenda siempre erigirse en el foco de atención, con la burda excusa de quitarles presión mediática a sus jugadores.
Una estrategia tan agresiva, y tan escasamente sofisticada, no tendría éxito sin el logro de continuos éxitos. Esto es, no existiría marca Mourinho ni marca Jobs sin alcanzar el liderazgo mundial y ganar continuamente títulos.
Para lograr estos objetivos, la comunicación debe ser férreamente controlada. Solamente pueden hablar con los media aquellos a los que el amo designe. Dentro del club todo debe ser controlado, y fuera del club, ya se encarga ese personaje sin CV, llamado Eladio Paramés, y el lobby portugués de Jorge Paulo Agostinho Mendes, de velar por los intereses de la marca Mou. Es todo un tanto previsible y pedestre y sin el menor atisbo de sofisticación. Pero allá el Real Madrid si deja trabajar a sus anchas a este u otro lobby dentro del club, como si eso fuera la Cámara de Representantes de EEUU.
Volviendo a Apple: si esta empresa –como describe Lashinsky- no es un sitio agradable donde trabajar y en el que nadie sabe muy bien cómo medrar en ella, ¿por qué ese empeño en formar parte de ella? ¿A quién le interesa estar inmerso en una cultura dura, intimidatoria, policiaca, donde la comunicación interna parece ser un mal chiste?. Solamente a aquellos que deseen fervientemente formar parte del club de los elegidos para la gloria.
Las consecuencias de esta malhadada política son cada vez más claras: o mejor dicho, son cada vez más evidentes para el más común de los mortales.
Con el paso del tiempo, la marca Real Madrid se encuentra cada vez más “contaminada” por la marca Mourinho. Extraña ligazón con un personaje que parece un fugitivo, saltando de un país a otro, y formando parte de empresas con culturas corporativas muy diferentes. Tanto que, a veces, parece enormemente complicado que dos egos como Florentino y Mou quepan en el mismo despacho o en el mismo club.
Como el entrenador portugués no tolera la apostasía, algo muy propio del estilo de paranoicos, obsesionados tanto con enemigos reales como imaginarios, resultan inevitables sus encontronazos continuos con dirigentes del club, futbolistas o periodistas que no sean de su cuerda.
Pero el problema más grave de Mourinho, y ahí radica una de las grandes diferencias con Steve Jobs, es su incapacidad de predecir el futuro del sector en el que trabaja; e incluso, añadiría, su propio futuro como entrenador de fútbol.
Su única salida parece ser la huida permanente, hasta que un día no demasiado lejano su marca acabe difuminándose en el tiempo. Cuando eso suceda, todavía seguirá floreciendo la imagen de Iker Casillas, que sí es patrimonio nacional español, como el resto de los miembros de esa selección de fútbol que con tanto empeño –no exento de cierta saña- ha tratado de destruir el portugués.
Pero miren por dónde, Casillas es mucho más inteligente que Mourinho. Uno grita y pretende ser Jobs, y el otro simplemente parece ser un chico de barrio que, humilcdemente, practica la vieja “estrategia del silencio”; una estrategia que le está proporcionando unos réditos extraordinarios. Así que a estas alturas de partido, y al margen de escaramuzas coyunturales, ya sabemos perfectamente quién ha sido el ganador de este combate.
José Vicente García Santamaría

TrackBack

URL del Trackback para esta entrada:
http://blogs.lainformacion.com/economia-firmas/jose-vicente-garcia-santamaria/jose-mourinho-el-narcisista-corporativo-que-nunca-llegara-a-ser-steve-jobs/trackback/

74 Comentarios

Deja tu comentario

Puede seguir esta conversación suscribiéndose a la fuente de los comentarios de esta entrada.

You need not necessarily take thyroid hormone pills for that garcinia cambogia rest of your life, either.
If your main goal is to lose weight and get fit,
there are tons of products on the hca market to assist you to do it.
To stop yourself from snacking late at nights, snack on a cracker or
perhaps a slice of bread to reduce the garcinia cambogia cravings.

So not simply do vaccines overload the kid with toxins.
Local and systemic inflammations are often seen, specifically
after injury or infection. For this cause
alone, players throughout the world do their utmost to keep their bodies packed with
glutathione that’ll subsequently enhance their health as well as in other ways provides them a benefit over their rivals.

You ought to be a part of a contest for one of the most useful sites on the web.
I’m going to highly recommend this blog!

Custom patches

escorts in istanbul

batu mulia

Exterminator Service Houston Texas

It is really a great and helpful piece of information. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

I can not subscribe for your channel

Hello There. I found your blog the use of msn. This is an extremely neatly written article. I’ll be sure to bookmark it and return to read more of your helpful information. Thanks for the post. I will definitely comeback.

There are some attention-grabbing cut-off dates on this article however I don’t know if I see all of them heart to heart. There is some validity however I will take maintain opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as well

I’ll complain which you have copied material from yet another source

I’ll complain that you have copied materials from yet another supply

I like what I see so i’m just following you. Appear ahead to exploring your internet web page however once again.

Hello! I just would like to give a huge thumbs up for the nice info you will have here on this post. I will be coming again to your blog for extra soon.

What i don’t realize is in truth how you’re no longer actually a lot more smartly-liked than you may be now. You are very intelligent. You realize thus considerably relating to this topic, made me for my part imagine it from so many various angles. Its like men and women are not fascinated until it’s one thing to do with Lady gaga! Your personal stuffs outstanding. At all times handle it up!

Truly worthwhile write-up. Spend consideration

This web site can be a walk-by for all the info you needed about this and didn’t know who to ask. Glimpse here, and also you’ll definitely discover it.

There are some interesting points in time on this article however I don’t know if I see all of them center to heart. There is some validity however I will take hold opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as properly

Hi my friend! I want to say that this article is awesome, nice written and include almost all vital infos. I’d like to see more posts like this.

i can agree with all the article

I can not subscribe for your channel

I am looking for any qualified author, lengthy time within this area. Superb post!

You can certainly see your skills in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

This really is the worst post of all, I’ve study

I will not speak about your competence, the write-up merely disgusting

Hi my friend! I wish to say that this article is awesome, nice written and include almost all important infos. I would like to see more posts like this.

i can agree with the post

Nice post. I was checking continuously this blog and I am inspired! Very useful information specially the remaining phase :) I maintain such information a lot. I used to be looking for this certain information for a long time. Thank you and good luck.

Seriously worthwhile write-up. Pay consideration

I have to express my affection for your kindness supporting those people who need guidance on the study. Your special dedication to passing the message all over appeared to be exceedingly advantageous and have all the time helped men and women just like me to attain their dreams. Your new warm and friendly report entails this much to me and extremely more to my office colleagues. Best wishes; from all of us.

I think other web-site proprietors should take this web site as an model, very clean and fantastic user genial style and design, let alone the content. You’re an expert in this topic!

I do agree with all the ideas you’ve offered for your post. They’re very convincing and can certainly work. Nonetheless, the posts are very brief for novices. May just you please prolong them a bit from next time? Thanks for the post.

Wonderful site. A lot of useful information here. I’m sending it to a few friends ans also sharing in delicious. And obviously, thanks for your sweat!

We are a gaggle of volunteers and starting a new scheme in our community. Your website provided us with valuable information to work on. You’ve done a formidable activity and our whole community can be grateful to you.

Wow, marvelous weblog structure! How lengthy have you been running a blog for? you made blogging glance easy. The overall glance of your web site is fantastic, let alone the content material!

Studying by way of the good content, will support me to complete so often.

Hey there I am so happy I found your site, I really found you by error, while I was researching on Aol for something else, Anyways I am here now and would just like to say many thanks for a marvelous post and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the minute but I have saved it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the great work.

There’s noticeably a bundle to understand this. I presume you’ve produced particular good points in attributes also.

whoah this blog is excellent i love reading your posts. Keep up the great work! You know, lots of people are looking around for this info, you could help them greatly.

I do not even understand how I ended up right here, however I believed this post was great. I don’t realize who you’re but certainly you are going to a well-known blogger in case you aren’t already ;) Cheers!

I’ve been absent for a while, but now I remember why I used to love this web site. Thanks , I’ll try and check back more frequently. How frequently you update your web site?

I can??t seriously help but admire your blog web-site, your web-site is adorable and good

I do love the manner in which you have framed this specific challenge plus it does present us some fodder for consideration. Nonetheless, coming from what precisely I have seen, I really wish when the actual responses pack on that people today stay on point and not embark on a soap box regarding the news of the day. All the same, thank you for this excellent piece and whilst I can not really agree with it in totality, I respect the standpoint.

My partner and I absolutely love your blog and find the majority of your post’s to be what precisely I’m looking for. Do you offer guest writers to write content for you? I wouldn’t mind composing a post or elaborating on a few of the subjects you write about here. Again, awesome web site!

I have read not 1 write-up in your weblog. You are a massive lad

This is a set of words, not an essay. you are incompetent

I can not determine how do I subscribe for your weblog

You just copied somebody else’s tale

hey buddy, this can be a very interesting post

Say “thanks” you for your mother and father that they gave you the planet

really great things right here, just thank you

Hello. remarkable job. I did not expect this. This is a great story. Thanks!

You just copied somebody else’s tale

I am only writing to let you be aware of what a extraordinary encounter my cousin’s princess undergone browsing your web page. She even learned such a lot of details, not to mention what it’s like to have an ideal coaching heart to let men and women really easily comprehend a variety of grueling subject matter. You actually did more than readers’ expectations. I appreciate you for producing the interesting, healthy, edifying and also cool thoughts on the topic to Emily.

I can??t genuinely aid but appreciate your blog site, your site is adorable and nice

in the event you want, I’ll compose you articles. Copywriter looking for function

You just copied an individual else’s story

I intended to post you that little bit of observation to thank you very much again for the striking advice you have featured on this website. This has been really particularly generous of you to offer easily all a number of us could have advertised as an e-book to help make some cash on their own, particularly given that you might well have done it in the event you desired. These concepts likewise served to become good way to fully grasp many people have the identical keenness the same as my own to know great deal more with respect to this matter. I’m certain there are a lot more enjoyable instances ahead for many who looked at your blog.

naturally like your web-site however you have to check the spelling on several of your posts. Many of them are rife with spelling issues and I find it very bothersome to tell the truth then again I’ll definitely come back again.

I’d like to uslysht a bit a lot more on this subject

Very nice article and straight to the point. I am not sure if this is actually the best place to ask but do you folks have any ideea where to get some professional writers? Thanks :)

Wow, marvelous weblog layout! How lengthy have you ever been blogging for? you made blogging look easy. The entire look of your website is wonderful, as well as the content material!

I have a number of query to you personally, create to individuals I don’t e-mail

I am glad for writing to let you understand of the amazing experience our girl developed checking your web page. She mastered a lot of issues, which include what it’s like to possess an incredible giving heart to get many more completely understand certain problematic subject areas. You actually did more than my expected results. Thank you for churning out the helpful, trustworthy, educational and also cool thoughts on your topic to Jane.

hey there and thanks on your info – I have certainly picked up anything new from right here. I did then again experience a few technical points the use of this website, since I skilled to reload the website lots of instances prior to I may get it to load properly. I have been thinking about in case your web hosting is OK? Now not that I’m complaining, but sluggish loading cases occasions will sometimes affect your placement in google and could harm your high quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and could glance out for a lot more of your respective intriguing content. Make sure you update this once more very soon..

It is tremendous blog, I would like to be like you

Just wish to say your article is as surprising. The clearness in your post is just excellent and i could assume you are an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the gratifying work.

Weblog moved out in chrome

I have been absent for a while, but now I remember why I used to love this blog. Thanks , I will try and check back more frequently. How frequently you update your site?

wonderful issues altogether, you just received a new reader. What may you recommend in regards to your post that you made a few days ago? Any certain?

Thanks , I’ve recently been searching for info about this topic for ages and yours is the best I have discovered till now. But, what about the bottom line? Are you sure about the source?

Thank you, I’ve recently been looking for info approximately this topic for a long time and yours is the best I have discovered so far. However, what in regards to the bottom line? Are you certain concerning the source?

That you are my function models. Thanks to the post

Deja tu comentario


Warning: chdir(): No such file or directory (errno 2) in /srv/lib/blogs/lainfo/wp-content/themes/economia-firmas/index.php on line 48